Wild Art SF
Revitalizing the public art experience
An App that improves finding and connecting with public art
Team Case Study - 2 weeks
My Role:
The Challenge
Help the SFAC leverage public art to bring people of the community together
to explore the city and inspire creativity
SFAC is looking to be more transparent in its plans for public art and wants to engage the city’s inhabitants to help prioritize what it invests in. They also want to ensure that the residents have an appreciation for the public art that has been installed around the city.
The Goal
A fun activity that makes viewing public art interactive
Our solution for SFAC is to create inspiring personal experiences, and encourage curiosity and exploration by making public art easy to find, easy to comment and share with others, and making the discovery a fun, and interactive process through 'gamefication' and learning tools. Additionally, to use social media data mining to help SFAC prioritize what they should invest in the future.
A glimpse at the solution
See process below
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Research
Finding the gaps and the disconnect
While our survey results confirm that people are generally interested in public art, there was a disconnect between its perceived value and lack of engagement. Furthermore, most people are not interested in choosing the artworks themselves or attending public meetings, which may render the transparency goal a bit useless. Instead they prefer to voice their opinions online. As for the engagement issue, the question remains: were people too lazy to explore or too busy to engage and think about public art?
After lots of synthesizing, it became clear that residents just have a hard time finding locations of public art, and thus, lacked the motivation to go explore.
With over 3,500 public art pieces scattered all throughout the city, it’s just too overwhelming.
“People need a simple, easy-to-use guide that works with minimal effort.”
"How much do you like public art?"
"How valuable do you find public art?"
"Do you want to get involved with public art?"
"How would you be interested in sharing your opinion about public art commissioning decisions?"
"How often do you visit public art installations?"
"How do you discover public art pieces?"
Personas
We created 2 personas, a primary persona Fiona (who represents the majority group) and a secondary persona, Andrea. Fiona sees a great value in public art, but she lacks the motivation to intentionally visit these public arts. Also, she represents the group who is not interested in getting involved directly with any of the public art commission decision activities, because she feels it might be a long burdensome process for her.
In the second persona, Andrea is a socially active person, who likes to get involved directly with public art commission decision meetings.
Also, Andrea’s persona presents the minority group. See below the user flow for a scenario.
User Journey
Wireframes
Low-Fidelity
High-Fidelity
Prototype
Main Pages: wayfinding and selection
Walking Tour: selection, navigation, and badge earning
"Stumble Upon" Pathway
Home view settings and filters
Usability Testing
Received some great feedback
We conducted usability testing and we received some great feedback, people suggested that
they wish to have custom walking tours, optional sign-up and also based on their feedback we were clear that
we need to validate the success of collecting badges - and to find out if just the badge incentive and
learning experience, or perhaps more rewards are needed.
Based on the feedback received from usability testing, I have iterated the design and it is based on those
inputs I have moved to the next step to do the visual designs of the app (annotated).