AR Experience Generator
Web-Based Storytelling
Augmania
Research
Retail behaviors, competing AR products, and marketing strategies
20 Interviews Competitive Analysis
The Goal
Make the UX of augmania.com more engaging by minimizing consumer friction
"Why Augmented Reality?"
AR is an advertising tool, it uses interactive printing, visualizing 2-D objects and localized stimulation to
boost brand engagement. AR connects marketers with their customers by interactions,
and transforms passive physical objects into an engaging digital experience.
From the opposite end, consumers say they want to have these experiences ONLY if they're
compatible with the everyday apps they already have on their devices.
"I wanna experience AR only if it's compatible with my phone as it is now”
Consumers of the 21st Century
With the use of internet and smartphones, consumers are losing focus due to the amounts of ads present on every website they open. Millennials are now looking for something simple, interactive, an advertisement that would capture their attention from everything they encounter on social media.
Competitive Advantage
Scalability
Minimum time to create AR
Zero cost of development
Variety of AR triggers
No technical skills needed
Insights and analytics
Power of Reach
Experiencing AR on the web
No friction with consumer
Maximum reach to consumers
Maximum engagement time
What's Happening in the Market?
Brands today are shifting to digital marketing to create memorable interactions with their
consumers in order to give them the experience they're looking for.
Retailers are re-considering their marketing strategy to survive the retail apocalypse as
consumers now are more interested in the experience accompanying the product.
One way to achieve that is to leverage the existing technology and that is how Augmented Reality intervenes.
Indirect Competition
Video Marketing
Video production is expensive
Even compelling videos are passive
Videos should be interactive
Consumers avoid targeted ads
Media Buying
Extremely expensive
Low ROI
High consumers friction
No human experience
Influencers Marketing
Extremely expensive
Experience is static
Organic reach is very difficult
Why Did I Need To Know This?
Due to the fast-paced environment, the consumers of the 21st century are looking for ways to be able to shop in a convenient and most efficient manner. Retailers should respond to the consumer behavior shift.
With all this in mind, I had a vast opportunity to innovate, capture value, and make Augmania more relevant to 21st-century shoppers. Customers are demanding unique and personalized experiences.
